Greenunity is a citizen-driven web platform and multimedia campaign that empowers Ticino residents to co-create and care for their public green spaces. Through a clean, intuitive interface, users can propose new park projects, vote on community ideas, and track implementation progress. Complementing the website, a vibrant Instagram Reel captures the campaign’s spirit—blending animated illustrations and live footage to spark participation. Grounded in user research and modular design principles, Greenunity transforms passive observers into active stewards of their local environment.